The library What is actually known about why people and companies do what they do, each entry graded honestly. Some hold up. Some are argued over. Some are famous and false. Every one names its source, and the shelf grows every week.
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Six to begin with.
All (120) Famous, but false (5) Real, but debated (35) Holds up (80)
Holds up Adam Smith's pin factory holds up Antifragility and the Shackleton case holds up Apollo 13 and improvisation under constraint holds up Avis, the strength in admitting weakness holds up Berkson paradox holds up Byron Sharp: penetration beats loyalty holds up Charisma is learnable, and misleading holds up Chesterton's fence holds up Cialdini's liking principle holds up Confirmation bias in evaluation holds up Conway's law holds up Culture fit as class signaling holds up Defensive decision-making holds up Diamond Shreddies, the frame is the value holds up Do failed founders do better next time holds up Double jeopardy holds up Everest 1996, does it get said holds up Goodhart's law: rewarded metrics get gamed holds up Haidt's elephant and rider holds up Hindsight bias holds up Hoover's free flights, 1992 holds up Implementation intentions holds up Information cascades holds up Interview anxiety corrupts the signal holds up Kahneman and Klein: when expert intuition works holds up Kennedy's ExComm and the Cuban missile crisis holds up Little's Law holds up Moral hazard holds up Natural frequencies holds up Negativity bias holds up Normalization of deviance holds up Norman doors, blame the design holds up Ogilvy and the Rolls-Royce electric clock holds up Outcome bias holds up Parkinson's law of triviality holds up Regression to the mean holds up Simpson's paradox holds up Skin in the game, Hammurabi's code holds up Solow's productivity paradox holds up Sony and the silo effect holds up Spence's signaling theory holds up Stack ranking and the Microsoft collapse holds up Subutai and the Mongol meritocracy holds up Survivorship bias holds up Tacit knowledge, the articulation trap holds up Tetlock and the limits of expert prediction holds up The anchoring effect holds up The Asch conformity experiments holds up The Barnum effect holds up The Chinese imperial examinations holds up The cold start problem holds up The curse of knowledge holds up The decoy effect holds up The default effect: opt in versus opt out holds up The endowment effect holds up The fundamental attribution error holds up The good face, Moneyball holds up The halo effect holds up The hot-cold empathy gap holds up The IKEA effect holds up The law of small numbers holds up The lemons problem holds up The Matthew Effect holds up The McNamara fallacy holds up The mere exposure effect holds up The music lab, success is partly luck holds up The peak-end rule holds up The planning fallacy holds up The pratfall effect holds up The replication crisis holds up The Ringelmann effect, the hidden tax on team size holds up The Roman cursus honorum holds up The strength of weak ties holds up The sunk cost fallacy holds up The Venetian Arsenale holds up The wisdom of crowds holds up The Wright brothers and Langley holds up Tournament theory, the prize is for everyone else holds up Via negativa, subtraction beats addition holds up What actually predicts job performance holds up